Insights / Onboarding length

How long is a top app's onboarding? 12 screens (median)

Median onboarding across 817 top-grossing iOS apps is 12 screens. See how it changes with revenue and category, and which apps go longest.

Median onboarding
12 screens
across 817 apps
Longest
61 screens
Lose It! – Calorie Counter
Shortest
1 screens
Day One: Daily Journal & Diary
$1M+ apps
13 screens
median onboarding at the top

By revenue tier

Median onboarding length of apps grouped by estimated monthly revenue.

$1M+ / mo13 screens88 apps
$100K–1M12 screens377 apps
$10K–100K13 screens279 apps
Under $10K14 screens73 apps

By category

Health & Fitness21 screens301 apps
Food & Drink18.5 screens32 apps
Education16 screens140 apps
Lifestyle16 screens239 apps
Social Networking15 screens29 apps
Finance13 screens18 apps
Reference13 screens73 apps
Travel13 screens26 apps
Medical12 screens39 apps
Sports12 screens42 apps
Productivity11 screens129 apps
Music10 screens29 apps
Books10 screens37 apps
Games10 screens9 apps
Photo & Video8 screens96 apps
Graphics & Design8 screens53 apps
Utilities8 screens92 apps
Navigation8 screens19 apps
Weather7.5 screens16 apps
Entertainment7 screens66 apps
Business7 screens22 apps

The longest onboardings

Lose It! – Calorie Counter61 screens · $1MVocal Image: AI Speaking Coach56 screens · $90KWorkout for Women: Home & Gym55 screens · $200KFitify: Home Workout, AI Coach54 screens · $200KSkin Bliss: Skincare Routines53 screens · $7KLight: Chair Yoga Plan49 screens · $20KCalorie Counter - MyNetDiary49 screens · $1MJustFit: Lazy Workout & Fit48 screens · $400KDear Me: Daily Routine Tracker48 screens · $20KMaster Stock Trading - Finrise48 screens · $20KAI Calorie Tracker by Yazio48 screens · $5MEato®: Calorie Tracker47 screens · $100K

The shortest

Day One: Daily Journal & Diary1 screens · $400KFind What Feels Good Yoga1 screens · $60KLoops By CDub1 screens · $80KZones for Training1 screens · $1KDipsea: Audio Stories1 screens · $100KWidgetable: Besties & Couples1 screens · $100KForeFlight Mobile EFB1 screens · $400KPolice Scanner Radio & Fire1 screens · $200KShonen Jump Manga & Comics1 screens · $2MMindNode: Mind Map & Outline1 screens · $10KSimple Fasting Tracker1 screens · $1KDarkroom: Photo & Video Editor1 screens · $30K

More insights

Paywall timing
When do top apps show the paywall? Screen 13 (median)
Screen mix
Where do the screens go? Onboarding vs paywall vs the app itself
Pricing benchmarks
Real subscription prices by category, next to the paywalls