When do top apps show the paywall? Screen 13 (median)

96% of top-grossing iOS apps show a paywall; the median first paywall lands on screen 13. Timing by revenue tier and category, plus the earliest and most patient.

By revenue tier

Median position of the first paywall, counting from the first screen a user sees.

By category

The earliest paywalls

Calculator Air: AI Math Solverpaywall at screen 1 · $300KWidgetsmithpaywall at screen 1 · $200KMematic - The Meme Makerpaywall at screen 1 · $50KTide Guide: Charts & Tablespaywall at screen 1 · $40KDazz Cam - Vintage Camerapaywall at screen 2 · $900KFlighty – Live Flight Trackerpaywall at screen 2 · $800KFamilyAlbum: Share Baby Photospaywall at screen 2 · $800KUnfold: Reels & Story Makerpaywall at screen 2 · $400KBimmerCodepaywall at screen 2 · $300KCelebs - Celebrity Look Alikepaywall at screen 2 · $300KConstruction Master Pro Calcpaywall at screen 2 · $300KCosmo AI：Hair・Edit Photo・Videopaywall at screen 2 · $300K

The most patient

Fitify: Home Workout, AI Coachpaywall at screen 57 · $200KSkin Bliss: Skincare Routinespaywall at screen 56 · $7KJustFit: Lazy Workout & Fitpaywall at screen 53 · $400KLight: Chair Yoga Planpaywall at screen 51 · $20KEato®: Calorie Trackerpaywall at screen 51 · $100KWorkout for Women: Home & Gympaywall at screen 51 · $200KAI Calorie Tracker by Yaziopaywall at screen 51 · $5MCalorie Counter - MyNetDiarypaywall at screen 50 · $1MDAWG - Discipline & Motivationpaywall at screen 50 · $200KAhead: Emotional Intelligencepaywall at screen 48 · $30KFoodvisor - AI Calorie Counterpaywall at screen 47 · $1MHome Workout - No Equipmentspaywall at screen 47 · $400K

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