Lose It! – Calorie Counter

Health & Fitness · $1M · ★ 4.77 · 88 screens

How Lose It! onboards new users

Lose It!, from FitNow, made about $1M last month and ranks #52 in Health & Fitness in the US. Its onboarding runs 61 screens, asks 19 questions and shows the paywall at step 16. That's longer than 100% of the 224 Health & Fitness apps on Appsroo.

Onboarding screens

median 24 in Health & Fitness

Questions

median 6 in Health & Fitness

Paywall at step

of 61

Plans from

$9.99

annual, up to $79.99

The onboarding, screen by screen

Questions 19Intro and pitch 36Setup and permissions 4Paywall 2

In order: a loading screen at step 15, the paywall at step 16, a results screen at step 20, a permission prompt at step 47 and social proof at step 58.