Insights

What 867 top-grossing iOS apps actually do, measured across 33,954 screens. Not guessed.
Onboarding length
12 screens
How long is a top app's onboarding?
$1M+ / mo13
$100K–1M12
$10K–100K13
Under $10K14
median · 817 apps · by revenue tierRead the report
Paywall timing
Screen 13
When do top apps show the paywall?
$1M+ / mo#13
$100K–1M#12
$10K–100K#13
Under $10K#16
median · 96% of apps have one · by revenue tierRead the report
Screen mix
51.7% the app itself
Where do the screens go?
The app itself51.7%
Onboarding38.7%
Welcome5.2%
Paywall4.4%
33,954 screens · 867 apps · by stageRead the report
Pricing benchmarks
$9.99/mo
What do top apps charge?
Weekly$6.99
Monthly$9.99
Annual$47.9
median · 849 apps with public pricing · by planRead the report