Insights / Pricing benchmarks

Utilities pricing

104 apps with public pricing · median onboarding length: 8 screens

Weekly: $6.99 median (62 apps) · Monthly: $9.99 median (77 apps) · Annual: $39.99 median (95 apps)

ChatGPT

$267M revenue · 11 onboarding screens

ChatGPT Plus (Monthly)$19.99

ChatGPT Go (Monthly)$8.00

ChatGPT Pro 20x (Monthly)$200.00

ChatGPT Pro 5x (Monthly)$100.00

ChatGPT Plus (Annual)$200.00

Cleanup: Phone Storage Cleaner

$10M revenue · 6 onboarding screens

Cleanup Pro 1 Week$7.99

Cleanup Pro 1 Week$7.39

Cleanup Pro 1 Week$9.99

Cleanup Pro 1 Week$11.99

Cleanup Pro 1 Week$5.95

Perplexity - AI Search & Chat

$7M revenue · 2 onboarding screens

Perplexity Pro (Monthly)$20.00

500 Credits$5.00

1,000 Credits$10.00

Perplexity Pro (Annual)$200.00

2,500 Credits$25.00

Remini - AI Photo Enhancer

$4M revenue · 8 onboarding screens

Remini Pro Weekly$9.99

Remini Lite Weekly$7.99

1 Month$9.99

Remini Lite Weekly$4.99

Remini Lite Weekly$5.99

ChatOn AI - Chat Bot Assistant

$3M revenue · 4 onboarding screens

Premium (Weekly)$6.99

Premium access (1 week)$6.99

Premium (Annual)$39.99

Weekly PRO access (free trial)$7.99

Premium (Weekly)$7.99

Grammarly: AI Keyboard & Notes

$2M revenue · 16 onboarding screens

Monthly Plan$29.99

Annual Plan$139.99

Quarterly Plan$59.99

Annual Plan Mobile Only$83.99

Monthly Plan Mobile Only$17.99

Speechify – Text to Speech PDF

$2M revenue · 25 onboarding screens

Premium (Annual)$139.99

Speechify Premium (Annual)$159.99

Premium Monthly$11.99

Speechify Library$24.99

$160 Donation No HD voices (Weekly)$9.99

Private Photo Vault - Pic Safe

$900K revenue · 6 onboarding screens

Private Photo Vault Upgrade$39.99

Private Photo Vault Premium (Monthly)$12.99

Private Photo Vault Premium (Annual)$35.99

Private Photo Vault Premium (Annual)$39.99

Private Photo Vault Premium (Monthly)$6.99

1Password: Password Manager

$800K revenue · 5 onboarding screens

1Password Individual Monthly$4.99

1Password Individual Annual$47.99

1Password Family Monthly$7.99

1Password Family Annual$71.99

1Password Teams Monthly$24.95

Character AI: Chat, Talk, Text

$800K revenue · 2 onboarding screens

Character.AI+ (Monthly)$9.99

Charms Starter Pack$0.99

Charms Small Pack$2.99

Charms Medium Pack$4.99

Charms Large Pack$9.99

Chatbot AI Assistant - Genie

$800K revenue · 6 onboarding screens

Weekly Unlimited$6.99

Weekly Unlimited Discounted$5.99

Pro Access (Weekly)$6.99

Pro Access (Annual)$44.99

Pro Access (Weekly)$7.99

ChatBox AI - Chatbot Assistant

$800K revenue · 5 onboarding screens

Weekly subscription$6.99

Weekly premium$6.99

Yearly subscription$39.99

Yearly subscription$19.99

Weekly subscription$7.99

Flighty – Live Flight Tracker

$800K revenue · 0 onboarding screens

Pay-As-You-Go (Weekly)$4.99

Pro Annual Savings$59.99

Flexible Monthly$9.99

Annual Savings (Family)$119.00

Lifetime$299.00

Joist: Estimate Invoice Maker

$800K revenue · 3 onboarding screens

Joist Pro Monthly$16.99

Joist Elite Monthly$31.99

Joist Basics Monthly$9.99

Joist Pro Annual$169.99

Quickbooks Sync Monthly$9.99

MyTunes : AI Music Generator

$800K revenue · 2 onboarding screens

Weekly Subscription$9.99

Weekly Music Creation Subs$9.99

Custom Voice$4.99

AI Music Generator (Weekly)$4.99

Weekly Subscription$6.99

Universal Remote TV Control ·

$800K revenue · 4 onboarding screens

TV Remote Control - 1 Week Pro$9.99

TV Remote Control - 1 Week Pro$14.90

Yearly Access$29.99

Unlock all features - Weekly$3.99

TV Remote Control - 1 Week Pro$5.99

Chat AI: Ask Agent Anything

$700K revenue · 5 onboarding screens

ASKAI Premium 1 Week$7.99

Ask AI Premium 1 Week$7.99

ASKAI Premium 1 Week$7.39

Ask AI Premium 1 Week$9.99

ASKAI Premium Lifetime$69.99

Secret Photo Vault: Keepsafe

$700K revenue · 6 onboarding screens

Keepsafe Yearly Premium$23.99

Keepsafe Monthly Premium$9.99

KeepSafe Premium (Annual)$23.99

Keepsafe Premium (Monthly)$12.99

Keepsafe Premium: Cloud Hider (Annual)$35.99

Authenticator ·

$700K revenue · 7 onboarding screens

1 Year Plan - 3 Days$59.99

Polycam 3D Scans & Floor Plans

$600K revenue · 5 onboarding screens

Polycam Pro Yearly$199.99

Polycam Pro Monthly$26.99

Polycam Basic Yearly$149.99

Polycam Basic (Monthly)$29.99

Screen Mirroring App: Smart TV

$600K revenue · 6 onboarding screens

Smart TV Mirror for 1 Week$6.99

Screen Mirror: for 1 Week$8.99

Screen Mirroring for 1 Month$9.99

Mirror for Smart TV - 1 Year$29.99

Screen Mirroring for 1 Week$4.99

Universal Remote TV Control

$600K revenue · 7 onboarding screens

TV Remote Control -1 Week Pro$6.99

Universal TV Remote App: 1Week$4.99

Universal TV Remote: 1 Month$9.99

TV Remote Control (Weekly)$9.99

Smart TV Remote Control: 1Year$29.99

Fonts - AI Stickers

$600K revenue · 8 onboarding screens

Fonts Pro (Monthly)$9.99

Express yourself with Fonts! (Weekly)$4.99

Fonts bundle with Free Trial (Weekly)$5.99

Fonts Weekly$4.99

Bundle Subscription With Trial (Weekly)$7.99

Alarmy - Loud alarm clock

$500K revenue · 20 onboarding screens

Alarmy Premium Basic (Monthly)$4.99

Alarmy Premium - Standard (Monthly)$7.49

Alarmy Premium - Promotion (Monthly)$7.49

Alarmy Pro (Annual)$69.99

Alarmy Premium Light (Monthly)$4.99

Rock Identifier: Stone ID

$500K revenue · 12 onboarding screens

Rock Identifier Premium (Annual)$39.99

Rock Identifier Premium (Weekly)$3.99

Rock Identifier Premium (Monthly)$7.99

Rock Identifier Premium (Annual)$29.99

Rock Identifier Premium$69.99

Authenticator App

$500K revenue · 3 onboarding screens

Authenticator App (Weekly)$5.99

Authenticator App (Annual)$49.99

Authenticator App Premium (Annual)$49.99

Authenticator App Premium$99.99

Authenticator App (Annual)$9.99

AI Chatbot: Pixi

$400K revenue · 9 onboarding screens

$400K revenue · 4 onboarding screens

Calculate Faster, AI, & No Ads (Weekly)$5.99

1 Year Ad-Free$5.99

Monthly Premium Member$0.99

1 Month Premium Access$1.49

1 Month Premium Trial$5.99

Collectr - TCG Collector App

$400K revenue · 7 onboarding screens

Collectr PRO Monthly$7.99

Collectr PRO Annual$59.99

QR Code Reader＋Barcode Scanner

$400K revenue · 6 onboarding screens

Weekly Access$9.99

Weekly Access$3.99

Yearly Access$59.99

AntiqSnap: Antique Identifier

$300K revenue · 14 onboarding screens

AntiqSnap Premium (Annual)$39.99

AntiqSnap Premium (Weekly)$3.99

AntiqSnap Premium (Annual)$29.99

AntiqSnap Premium (Annual)$34.99

BimmerCode

$300K revenue · 0 onboarding screens

BimmerCode Full Version$49.99

BimmerCode Full Version Motorcycle$19.99

Calculator Air: AI Math Solver

$300K revenue · 0 onboarding screens

Air Apps Pro - 1 Week$9.99

Air Apps One Welcome - 1 Week$9.99

Air Apps One Starter - 1 Week$9.99

Air Apps Pro (Monthly)$19.99

Air Apps One - 1 Week$9.99

Construction Master Pro Calc

$300K revenue · 0 onboarding screens

1 Month Full Access$4.99

1 Year Full Access$39.99

Fonts Art: Keyboard for iPhone

$300K revenue · 8 onboarding screens

Cool Fonts & Color Keyboards (Weekly)$4.99

Fonts - Premium (Weekly)$5.99

Premium membership (1 year)$19.99

Fonts - Premium (Weekly)$7.99

Fonts (Annual)$34.99

Grow: Health & Fitness

$300K revenue · 28 onboarding screens

Grow Premium Annual$39.99

Grow Premium Monthly$9.99

Grow Premium Lifetime$89.99

Grow Premium Annual$24.99

Grow Premium Weekly$4.99

Poke Genie -Remote Raid IV PvP

$300K revenue · 2 onboarding screens

Scan Pro + Remove Ads$9.99

Raid Ultra Weekly Pass$9.99

Raid Ultra (Monthly)$17.99

Raid VIP (Monthly)$2.99

Keyboard Pro$3.99

Printer app ®

$300K revenue · 6 onboarding screens

1 Month Plan - Printer App$14.99

1 Week Plan$9.99

1 Year Plan - Printer App$59.99

1 Year Plan - 3 Days$69.99

Photo Editor - 1 Year$24.99

Screen Mirroring - TV Cast Air

$300K revenue · 0 onboarding screens

Themify - Widget & Icon Themes

$300K revenue · 9 onboarding screens

Premium (Weekly)$4.99

Premium (Weekly)$5.99

Premium (Weekly)$6.99

Premium (Annual)$19.99

Premium (Annual)$9.99

The Tape Measure & 3D Scanner

$300K revenue · 23 onboarding screens

Weekly Subscription With Trial$9.99

Weekly Subscription$9.99

Subscription With Trial Period (Monthly)$14.99

Annual Subscription$34.99

Annual Subscription$49.99

Bible Note: Sermon Notes

$300K revenue · 13 onboarding screens

BibleNote Plus,1 week$6.99

BibleNote Pro,1 week$7.99

BibleNote Plu,1year$69.99

BibleNote Pro,1week$6.99

BN Plus,yearly1$64.99

Facemoji AI Emoji Keyboard

$300K revenue · 10 onboarding screens

Customized Themes VIP (Weekly)$4.99

Customized Themes & Cool Fonts (Monthly)$14.99

Facemoji VIP (Annual)$44.99

Customized Themes & Cool Fonts (Annual)$39.99

Facemoji VIP - 1 Week$4.99

FIXD OBD2 Scanner

$300K revenue · 7 onboarding screens

Yearly FIXD Premium$99.99

Monthly FIXD Premium$12.99

Weekly FIXD Premium$7.99

LensAI・Identifier・Image Search

$300K revenue · 5 onboarding screens

Object Identifier - 1 Week$8.99

Scanner Pro: 1 week$9.99

AI Identifier: Weekly Access$9.99

AI Identifier - 1 Week Access$5.99

Recognize Anything: Weekly Access$9.99

AI ChatBot Assistant: AskEasy

$200K revenue · 6 onboarding screens

AI ChatBot: 1 Week Access$9.99

AI ChatBot - 1 Week Access$9.99

AI Bot - 1 Week$9.99

AI ChatBot: Access for 1 Year$69.99

AI Chat Bot: Weekly Access$7.99

Brainrot: Screen Time Control

$200K revenue · 39 onboarding screens

Unlimited (1 Week)$4.99

Brainrot (Full Access) (Annual)$24.99

Brainrot (Full Access) (Annual)$29.99

Unlimited (Annual)$49.99

Unlimited (1 Year)$19.99

CARROT Weather: Alerts & Radar

$200K revenue · 3 onboarding screens

CARROT Premium (Annual)$19.99

CARROT Premium Ultra (Annual)$39.99

CARROT Premium Mini (Annual)$6.99

CARROT Premium Ultra (Annual)$29.99

CARROT Premium (Monthly)$4.99

Termius - Modern SSH Client

$200K revenue · 7 onboarding screens

Termius Pro Monthly$15.00

Termius Pro Annual$119.00

Widgetsmith

$200K revenue · 0 onboarding screens

Widgetsmith Premium (Monthly)$1.99

Widgetsmith Premium (Annual)$19.99

Widgetsmith Premium (Monthly)$3.99

Widgetsmith Premium (Annual)$29.99

FoilSnap: TCG Card Scanner

$200K revenue · 12 onboarding screens

FoilSnap Pro (Annual)$29.99

FoilSnap Premium (Annual)$39.99

FoilSnap Premium (Weekly)$3.99

FoilSnap Platinum (Monthly)$9.99

Lens AI: Identify Anything

$200K revenue · 5 onboarding screens

Lens AI Scanner & Identifier (Weekly)$9.99

Lens AI Scanner & Identifier (Weekly)$14.99

Lens AI: Scanner & Identifier (Weekly)$7.99

Lens AI Scanner & Identifier (Weekly)$7.99

Lens AI: Scanner & Identifier (Annual)$39.99

magicplan

$200K revenue · 8 onboarding screens

Sketch Plan (1 Month)$12.99

Report Plan (1 Month)$39.99

Estimate Plan (1 Month)$89.99

Sketch Plan (1 Year)$129.99

Report Plan (1 Year)$399.99

Alfred Camera: Home Security

$100K revenue · 9 onboarding screens

Alfred Premium (Monthly)$5.99

Alfred Premium (Monthly)$3.99

Alfred Premium 1 month$4.99

Alfred Premium 12 months$29.99

AlfredCamera Standard 1 month$5.99

Bird Sounds Identifier Call ID

$100K revenue · 4 onboarding screens

Premium Weekly$3.99

Bird Sound ID Premium (Annual)$39.99

Premium Weekly$4.99

Blank Spaces Launcher

$100K revenue · 9 onboarding screens

1 Month$3.99

1 Week$1.99

Blank Lifetime Subscription$23.99

Yearly Plan$19.99

Lifetime Plan$29.99

Color Widgets

$100K revenue · 6 onboarding screens

Color Widgets Pro (Monthly)$6.99

Color Widgets Pro (Annual)$29.99

Color Widgets Pro (Monthly)$4.99

Color Widgets Pro (Annual)$34.99

Color Widgets Pro$49.99

Connect TV Remote

$100K revenue · 3 onboarding screens

Unlock all features (Weekly)$11.95

Unlock all features (Weekly)$14.95

Unlock all features (Weekly)$9.99

Unlock All Features (Monthly)$14.95

Unlock All Features (Annual)$29.99

Halide Mark III - Pro Camera

$100K revenue · 11 onboarding screens

Pro Camera, Editor, and Lessons (Annual)$19.99

Pro Camera, Editor, and Lessons (Monthly)$9.99

One Time Purchase$69.99

HyNote: AI Note Taker, Summary

$100K revenue · 11 onboarding screens

Pro Monthly Plan$12.99

Pro Yearly Plan$89.99

Plus Monthly Plan$17.99

Plus Yearly Plan$129.99

Pro Membership Weekly$4.99

Utilities pricing

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