WHOOP

Health & Fitness · $1K · ★ 4.73 · 18 screens

How WHOOP onboards new users

WHOOP made about $1K last month and ranks #60 in Health & Fitness in the US. Its onboarding runs 14 screens, asks 2 questions and shows the paywall at step 5. That's shorter than 71% of the 224 Health & Fitness apps on Appsroo.

Onboarding screens
14
median 24 in Health & Fitness
Questions
2
median 6 in Health & Fitness
Paywall at step
5
of 14
The onboarding, screen by screen
Questions 2Intro and pitch 8Setup and permissions 2Paywall 2

The paywall first shows up at step 5.

Welcome

Splash Screen
Onboarding Hero
Device Selection

Onboarding

Membership Intro
Email Entry
Country Selection
State Selection
Free Trial Offer
Membership Landing
Plan Feature Details
Valid Password Setup
Profile Name Form
Device Ownership Intro
Membership Product Offer
Device Ownership Choice
Unbox Device Step
Wear Device Step

Paywall

Free Trial Checkout

Keep hopping: more Health & Fitness

Calm
Health & Fitness · $3M
Peloton: Fitness & Workouts
Health & Fitness · $3M
Finch: Self-Care Pet
Health & Fitness · $2M
BetterMe: Health Coaching
Health & Fitness · $1M
Calorie Counter - MyNetDiary
Health & Fitness · $1M
Endel: Focus & Sleep Sounds
Health & Fitness · $1M