Strava: Run, Bike, Walk

Health & Fitness · $16M · ★ 4.81 · 45 screens

How Strava onboards new users

Strava made about $16M last month and ranks #2 in Health & Fitness in the US. Its onboarding runs 13 screens and asks 4 questions. That's shorter than 73% of the 224 Health & Fitness apps on Appsroo.

Onboarding screens
13
median 24 in Health & Fitness
Questions
4
median 6 in Health & Fitness
Plans from
$11.99
monthly · annual, up to $149.99
The onboarding, screen by screen
Questions 4Intro and pitch 7Setup and permissions 1Sign-up 1

The sign-up wall first shows up at step 1.

Welcome

Splash Loading
Onboarding Intro

Onboarding

Create Account
Name Entry
Gender Selection
Activity Type Selection
Community Intro
Goal Selection
Fitness Level Selection
Privacy Options Info
Community Data Info
Friend Notifications
Update Opt-In
Find Friends
Record Activity Modal

Paywall

Subscription Plan Selection
Subscription Trial Offer

The app itself

Stats Progress 7

Choose Sport Sheet
Record Map Start
Active Recording Stats
Active Stats Dashboard
Save Activity Form
Activity Visibility Form
Record Location Off

Community Social 5

Groups Challenges
Challenge Directory
Clubs Landing
Challenge Detail
Challenge Activity Feed

Profile Account 5

Workout Plans
Progress Dashboard
Progress Stats Cards
Data Sources Panel
Profile Achievements

Discovery 4

Home Setup Checklist
Home Discovery Feed
Home Challenges Feed
Home Activity Feed

Everything else 4

Maps Trial Upsell
Maps Route Explore
Saved Routes Grid
Club Sport Selection

Settings 3

Connect Devices Modal
Settings Preferences
Settings Account List

Pricing

$79.99
Subscription (Annual)
$11.99
Subscription (Monthly)
$11.99
Strava Subscription (Monthly)
$79.99
Strava Subscription (Annual)
$149.99
Strava + Runna Subscription (Annual)
$5.99
1 Month

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