MyFitnessPal: Calorie Counter

Health & Fitness · $12M · ★ 4.71 · 50 screens

How MyFitnessPal onboards new users

MyFitnessPal made about $12M last month and ranks #12 in Health & Fitness in the US. Its onboarding runs 17 screens and asks 6 questions. That's shorter than 64% of the 224 Health & Fitness apps on Appsroo.

Onboarding screens
17
median 24 in Health & Fitness
Questions
6
median 6 in Health & Fitness
Plans from
$9.99
monthly · annual, up to $79.99
The onboarding, screen by screen
Questions 6Intro and pitch 8Setup and permissions 1Sign-up 2

The sign-up wall first shows up at step 1.

Welcome

Splash Loading
Welcome Onboarding

Onboarding

Sign Up
Name Entry
Weight Loss Education
Barrier Selection
Medication Question
Habit Selection
Habit Education
Meal Planning Frequency
Kitchen Rules Education
Meal Plan Opt In
Activity Level
Profile Details
Body Metrics
Weekly Goal
Create Account Empty
Feature Tools Pitch
Today Dashboard

Paywall

Free Trial Paywall
Premium Discount Offer

The app itself

Logging Input 15

Meal Log Reminder Modal
Breakfast Food Search
Food Search Suggestions
Recent Food Picker
Past Logged Foods
Today Diary Overview
Today Diary Meal List
Health Habits Diary
Breakfast Entry Details
Lunch Empty State
Snacks Empty State
Water Empty State
Add Water Amount
Water Log Details
Exercise Log Details

Content Detail 6

Meal Plan Ideas
Meal Plan Saved Recipes
Recipe Detail Overview
Recipe Nutrition Details
Recipe Instructions
Meal Planner Upsell

Everything else 5

Nutrition Calories Report
Nutrition Nutrients Table
Nutrition Macros Report
Steps Measurements
Weight Measurements

Stats Progress 2

Progress Overview
Progress Macro Report

Navigation 1

More Settings List

Pricing

$19.99
MyFitnessPal Monthly Premium
$79.99
MyFitnessPal Yearly Premium
$9.99
MyFitnessPal Premium (Monthly)
$9.99
MyFitnessPal Monthly Premium
$49.99
MyFitnessPal Premium (Annual)
$79.99
MyFitnessPal Annual Premium

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