Babbel - Language Learning

Education · $3M · ★ 4.72 · 51 screens

How Babbel onboards new users

Babbel made about $3M last month and ranks #24 in Education in the US. Its onboarding runs 21 screens, asks 3 questions and shows the paywall at step 18. That's close to the Education median of 18 screens.

Onboarding screens

median 18 in Education

Questions

median 4 in Education

Paywall at step

sign-up at step 2

Plans from

$17.99

monthly · annual, up to $107.99

The onboarding, screen by screen

Questions 3Intro and pitch 11Setup and permissions 2Sign-up 4Paywall 1

In order: the sign-up wall at step 2, a loading screen at step 7, social proof at step 10 and the paywall at step 18. It asks for an account 16 steps before asking for money.