Duolingo: Language Lessons

Education · $39M · ★ 4.73 · 54 screens

How Duolingo onboards new users

Duolingo made about $39M last month and ranks #2 in Education in the US. Its onboarding runs 31 screens and asks 6 questions. That's longer than 80% of the 91 Education apps on Appsroo.

Onboarding screens
31
median 18 in Education
Questions
6
median 4 in Education
Plans from
$9.99
monthly · annual, up to $95.99
The onboarding, screen by screen
Questions 6Intro and pitch 22Setup and permissions 3

In order: a permission prompt at step 15, a loading screen at step 21 and a results screen at step 24.

Welcome

Splash Screen
Welcome Screen

Onboarding

Welcome
Mascot Introduction
Practice Setup Intro
Language Selection
Course Language List
Course Building
Course Language Selected
Discovery Source
Learning Goal
Onboarding Confirmation
Motivation Selection
Motivation Selected
Multiple Motivation Selected
Daily Goal Selection
Notification Prompt
iOS Notification Permission
Home Widget Prompt
Add Widget Preview
Benefits Overview
Start Point Choice
Lesson Prep Loading
First Lesson Intro
Image Quiz
Correct Image Result

Paywall

Subscription Plans
Subscription Plans

The app itself

Learning Practice 4

Course Lesson Path
Course Lesson Path
Course Lesson Path
Practice Hub

Discovery 4

Social Feed
Streak Feed
Activity Feed
Lesson Share Feed

Shop Commerce 4

Shop Overview
Shop Boosters
Shop Gem Bundles
Energy Shop

Rewards Gamification 2

Streak Overview
Streak Friends

Settings 2

Settings
Account Settings

Everything else 1

Quests

Community Social 1

League Standings

Profile Account 1

Subscription Account Plan

Pricing

$9.99
Super Duolingo (Monthly)
$4.99
Barrel of Gems (1200)
$83.99
Super Duolingo (Annual)
$9.99
Cart of Gems (3000)
$12.99
Super Duolingo (Monthly)
$19.99
Cart of Gems (6500)

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