Speak & Learn English: Learna

Education · $5M · ★ 4.65 · 36 screens

How Speak & Learn English onboards new users

Speak & Learn English, from DEEP FLOW SOFTWARE SERVICES, made about $5M last month and ranks #3 in Education in the US. Its onboarding runs 15 screens, asks 2 questions and shows the paywall at step 4. That's shorter than 60% of the 91 Education apps on Appsroo.

Onboarding screens
15
median 18 in Education
Questions
2
median 4 in Education
Paywall at step
4
sign-up at step 14
Plans from
$7.39
weekly, up to $19.99
The onboarding, screen by screen
Questions 2Intro and pitch 7Setup and permissions 3Sign-up 2Paywall 1

In order: the paywall at step 4, a loading screen at step 12 and the sign-up wall at step 14. It asks for money before asking for an account.

Welcome

Splash Screen
Onboarding Welcome

Onboarding

AI Tutor Intro
Feedback Intro
Progress Intro
Free Trial Enabled
Tutor Welcome Chat
Interest Selection
Skill Level
Improvement Areas
Daily Practice Goal
Practice Time
Reminder Time
Plan Generation 53%
Plan Generation 75%
Email Signup Form
Signup Success

Paywall

Subscription Offer
Trial Timeline Paywall

The app itself

Learning Practice 8

Home Lesson Map
Scrolled Lesson Map
Resume Lesson Sheet
Speaking Exercise
Speaking Hint State
Speed Menu Lesson
Vocabulary Learned
Vocabulary Upcoming

Stats Progress 3

Streak Calendar
Progress Dashboard
Progress Details

Everything else 2

Tutor Selection
Tutor List Scrolled

Discovery 2

Grammar Empty State
Better To Say Empty

Profile Account 2

Settings Top
Settings Account

Pricing

$14.99
Learna Pro (Weekly)
$9.99
Learna Pro (Weekly)
$14.95
Learna Pro (Weekly)
$7.39
Learna Pro (Weekly)
$12.99
Learna Pro (Weekly)
$17.99
Learna Pro (Weekly)

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