Steppa - Step Challenges

Health & Fitness · $1K · 30 screens

How Steppa onboards new users

Steppa made about $1K last month and ranks #41 in Health & Fitness in the US. Its onboarding runs 13 screens, asks 2 questions and shows the paywall at step 9. That's shorter than 73% of the 224 Health & Fitness apps on Appsroo.

Onboarding screens
13
median 24 in Health & Fitness
Questions
2
median 6 in Health & Fitness
Paywall at step
9
of 13
The onboarding, screen by screen
Questions 2Intro and pitch 5Setup and permissions 5Paywall 1

In order: a permission prompt at step 7, social proof at step 8, the paywall at step 9 and a loading screen at step 10.

Welcome

Splash Illustration
Onboarding Intro

Onboarding

How It Works
Referral Source Survey
Daily Goal Selection
Username Entry
Apple Health Connect
Challenge Benefits
Notification Permission
Social Proof
Sign Up Paywall Prompt
Loading
Health Permission Sheet
Health Access Alert
Home Dashboard

Paywall

Join Challenge Checkout
Challenge Join Details

The app itself

Community Social 4

Create Hub
Create Challenge Form
Create Challenge Details
Create Challenge Schedule

Everything else 3

Wallet
Wallet Payment Setup
Wallet Empty State

Home 2

Home Dashboard
Home Challenges List

Discovery 2

Discover
Discover Challenge Feed

Profile Account 2

Profile Settings
Public Profile

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