Calm Radio - Music to Relax

Music · $30K · ★ 4.65 · 40 screens

How Calm Radio onboards new users

Calm Radio made about $30K last month and ranks #158 in Music in the US. Its onboarding runs 13 screens, asks no questions and shows the paywall at step 5. That's close to the Music median of 10 screens.

Onboarding screens
13
median 10 in Music
Questions
0
median 2 in Music
Paywall at step
5
sign-up at step 4
Plans from
$11.99
monthly · annual, up to $119.99
The onboarding, screen by screen
Intro and pitch 10Setup and permissions 1Sign-up 1Paywall 1

In order: the sign-up wall at step 4, the paywall at step 5 and a permission prompt at step 6. It asks for an account 1 step before asking for money.

Welcome

Splash Screen
Bluetooth Permission
Onboarding Intro

Onboarding

Onboarding Meditation
Onboarding Music
Onboarding Welcome
Create Account
Subscription Offer
Notification Permission
Tutorial Intro
Home Navigation Tutorial
Listening Controls Tutorial
Floating Player Tutorial
Offline Listening Tutorial
Tutorial Complete
Home

Paywall

Subscription Offer

The app itself

Everything else 9

Audiobooks Landing
Audiobooks Categories
Poetry Landing
Poetry Catalog
Poetry Premium Detail
Poetry Audio Player
Sleep Landing
Sleep Inducers Intro
Sleep Inducers Catalog

Media Playback 8

Fullscreen Audio Player
Player Options
Sleep Timer
Background Selector
Fullscreen Audio Player
Videos Library
Videos Library Scrolled
Downloaded Videos

Home 2

Home
Home Scrolled

Discovery 2

Browse Categories
Browse Scrolled

Settings 2

Premium Settings
Profile Preferences

Pricing

$11.99
Calm Radio Monthly
$119.99
Calm Radio Yearly
$11.99
Calm Radio Monthly (tvOS)

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