Cal AI - Calorie Tracker

Health & Fitness · $2M · ★ 4.80 · 44 screens

How Cal AI onboards new users

Cal AI, from Viral Development LLC, made about $2M last month and ranks #7 in Health & Fitness in the US. Its onboarding runs 35 screens, asks 12 questions and shows the paywall at step 33. That's longer than 79% of the 224 Health & Fitness apps on Appsroo.

Onboarding screens

median 24 in Health & Fitness

Questions

median 6 in Health & Fitness

Paywall at step

sign-up at step 30

Plans from

$2.99

weekly · monthly · annual, up to $29.99

The onboarding, screen by screen

Questions 12Intro and pitch 13Setup and permissions 6Sign-up 1Paywall 3

In order: a results screen at step 5, social proof at step 22, a loading screen at step 26, the sign-up wall at step 30 and the paywall at step 33. It asks for an account 3 steps before asking for money.