Calm

Health & Fitness · $3M · ★ 4.77 · 20 screens

How Calm onboards new users

Calm made about $3M last month and ranks #43 in Health & Fitness in the US. Its onboarding is short: 2 screens.

Welcome

Breathing Prompt
Welcome

Onboarding

Onboarding Goals
Splash Screen

Paywall

Plan Selection Paywall
Family Plan Paywall
Sleep Story Paywall
Premium Trial Paywall

The app itself

Discovery 10

Home Hero
Home Dailies
Home Recommendations
Meditation Category
Meditation Grid
Sleep Category
Music Category
Discover Home
Discover Feed
Discover Collections

Everything else 2

Scenes Settings
Profile Login

Pricing

$79.99
Calm Premium (Annual)
$16.99
Calm Premium (Monthly)
$69.99
Calm Premium (Annual)
$14.99
Calm Premium (Monthly)
$14.99
Calm Subscription (Monthly)
$29.99
Calm Premium (Monthly)

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