D&D Beyond

Entertainment · $500K · ★ 4.75 · 30 screens

How D&D Beyond onboards new users

D&D Beyond, from Wizards of the Coast, made about $500K last month and ranks #215 in Entertainment in the US. Its onboarding runs 5 screens and asks 2 questions.

Onboarding screens
5
before the app
Questions
2
asked up front
Plans from
$2.99
monthly · annual, up to $54.99
The onboarding, screen by screen
Questions 2Intro and pitch 1Setup and permissions 1Sign-up 1

In order: the sign-up wall at step 1 and a permission prompt at step 2.

Welcome

Brand Splash Screen

Onboarding

Sign In
Web Sign-In Permission
Age Verification Form
Age Verification Success
Marketing Consent

Paywall

Master Tier Subscription Offer
Hero Tier Subscription Offer

The app itself

Creation Management 9

Characters Empty State
Character Creation Choice
Premade Character Browser
Character Name Entry
Character Creation Success
Character Sheet Abilities
Character Sheet Senses
Campaigns Empty State
Join Campaign

Discovery 6

Library
Library Search Results
Library Download Menu
Bookmarks Empty State
Spell Listings
Download Confirmation

Shop Commerce 5

Product Detail
Product Contents
Product Description
Expanded Product Contents
Expanded Product Contents

Everything else 1

Search Empty State

Settings 1

Profile Legal Settings

Pricing

$5.99
Master Monthly
$2.99
Hero Monthly
$29.99
Player's Handbook
$54.99
Master Annual
$29.99
Player’s Handbook (2024)
$29.99
Tasha’s Cauldron of Everything

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