Dwell: Audio Bible

Reference · $200K · ★ 4.89 · 54 screens

How Dwell onboards new users

Dwell made about $200K last month and ranks #48 in Reference in the US. Its onboarding runs 13 screens, asks 1 question and shows the paywall at step 6. That's close to the Reference median of 14 screens.

Onboarding screens

median 14 in Reference

Questions

median 2 in Reference

Paywall at step

sign-up at step 2

Plans from

$9.99

monthly · annual, up to $69.99

The onboarding, screen by screen

Questions 1Intro and pitch 6Setup and permissions 2Sign-up 2Paywall 2

In order: the sign-up wall at step 2, the paywall at step 6, a permission prompt at step 8 and social proof at step 10. It asks for an account 4 steps before asking for money.