Rocket Money - Bills & Budgets

Finance · $600K · ★ 4.48 · 19 screens

How Rocket Money onboards new users

Rocket Money made about $600K last month and ranks #19 in Finance in the US. Its onboarding runs 17 screens and asks 5 questions. That's close to the Finance median of 16 screens.

Onboarding screens
17
median 16 in Finance
Questions
5
median 4 in Finance
Plans from
$2.99
monthly, up to $9.99
The onboarding, screen by screen
Questions 5Intro and pitch 7Setup and permissions 4Sign-up 1

In order: social proof at step 3, a permission prompt at step 15 and the sign-up wall at step 17.

Welcome

Splash Screen
Welcome Sign Up

Onboarding

Onboarding Welcome
Help Goal Selection
Testimonial Intro
Financial Goals
Savings Goal
Name Entry
Email Entry
Household Profile
Update Preferences
Splash Screen
Referral Source
Referral Detail
Account Link Intro
Institution Picker
Plaid Permission
reCAPTCHA Check
Apple Login Connect

Pricing

$6.99
Premium (Monthly)
$4.99
Premium (Monthly)
$5.99
Premium (Monthly)
$9.99
Premium (Monthly)
$2.99
Premium (Monthly)
$8.99
Premium (Monthly)

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