YNAB
Finance · $300K · ★ 4.79 · 26 screens
How YNAB onboards new users
YNAB, from You Need A Budget LLC, made about $300K last month and ranks #237 in Finance in the US. Its onboarding runs 22 screens, asks 7 questions and shows the paywall at step 17. That's longer than 62% of the 13 Finance apps on Appsroo.
Onboarding screens
22
median 16 in Finance
Questions
7
median 4 in Finance
Paywall at step
17
sign-up at step 22
Plans from
$14.99
monthly · annual, up to $109
The onboarding, screen by screen
Questions 7Intro and pitch 12Sign-up 1Paywall 2
In order: social proof at step 7, the paywall at step 17 and the sign-up wall at step 22. It asks for money before asking for an account.
Welcome
Onboarding
Paywall
Pricing
$14.99
$109.00