amma: Pregnancy & Baby Tracker

Medical · $30K · ★ 4.70 · 72 screens

How amma onboards new users

amma, from PERIOD TRACKER & PREGNANCY AND BABY CALENDAR LIMITED, made about $30K last month and ranks #85 in Medical in the US. Its onboarding runs 29 screens, asks 2 questions and shows the paywall at step 22. That's longer than 90% of the 20 Medical apps on Appsroo.

Onboarding screens

median 13 in Medical

Questions

median 4 in Medical

Paywall at step

sign-up at step 5

Plans from

$4.99

weekly · monthly · annual, up to $69.99

The onboarding, screen by screen

Questions 2Intro and pitch 20Setup and permissions 2Sign-up 4Paywall 1

In order: social proof at step 4, the sign-up wall at step 5, the paywall at step 22 and a permission prompt at step 28. It asks for an account 17 steps before asking for money.