Noom Weight Loss, Food Tracker

Health & Fitness · $600K · ★ 4.70 · 62 screens

How Noom Weight Loss, Food Tracker onboards new users

Noom Weight Loss, Food Tracker, from Noom, Inc., made about $600K last month and ranks #140 in Health & Fitness in the US. Its onboarding runs 30 screens, asks 9 questions and shows the paywall at step 24. That's longer than 65% of the 224 Health & Fitness apps on Appsroo.

Onboarding screens

median 24 in Health & Fitness

Questions

median 6 in Health & Fitness

Paywall at step

sign-up at step 1

Plans from

$9.99

monthly · annual, up to $199.99

The onboarding, screen by screen

Questions 9Intro and pitch 15Setup and permissions 3Sign-up 2Paywall 1

In order: the sign-up wall at step 1, a loading screen at step 4, the paywall at step 24 and a results screen at step 30. It asks for an account 23 steps before asking for money.