Zest: Meal Planner & Recipes
Food & Drink · $10K · ★ 4.71 · 61 screens
How Zest onboards new users
Zest, from Culi, Inc., made about $10K last month and ranks #44 in Food & Drink in the US. Its onboarding runs 22 screens, asks 6 questions and shows the paywall at step 19. That's close to the Food & Drink median of 18 screens.
Onboarding screens
22
median 18 in Food & Drink
Questions
6
median 4 in Food & Drink
Paywall at step
19
sign-up at step 2
Plans from
$9.99
monthly · annual, up to $99.99
The onboarding, screen by screen
Questions 6Intro and pitch 7Setup and permissions 4Sign-up 2Paywall 3
In order: the sign-up wall at step 2, a loading screen at step 16 and the paywall at step 19. It asks for an account 17 steps before asking for money.
Welcome
Onboarding



















Paywall


The app itself
Learning Practice 11











Content Detail 6






Everything else 5





Library Collection 4




Search 4




Discovery 3



Settings 2


Pricing
$79.99
$59.99
$9.99
$9.99
$44.99
$12.99