Napper: Baby Sleep Tracker

Health & Fitness · $700K · ★ 4.89 · 40 screens

How Napper onboards new users

Napper made about $700K last month. Its onboarding runs 28 screens, asks 6 questions and shows the paywall at step 14. That's close to the Health & Fitness median of 24 screens.

Onboarding screens

median 24 in Health & Fitness

Questions

median 6 in Health & Fitness

Paywall at step

sign-up at step 12

Plans from

$14.99

monthly · annual, up to $119.99

The onboarding, screen by screen

Questions 6Intro and pitch 14Setup and permissions 5Sign-up 1Paywall 2

In order: the sign-up wall at step 12, the paywall at step 14, social proof at step 20, a loading screen at step 22 and a results screen at step 27. It asks for an account 2 steps before asking for money.