Headway - Daily Micro Learning

Education · $800K · ★ 4.65 · 61 screens

How Headway onboards new users

Headway, from GTHW App Limited, made about $800K last month and ranks #61 in Education in the US. Its onboarding runs 28 screens, asks 7 questions and shows the paywall at step 24. That's longer than 70% of the 91 Education apps on Appsroo.

Onboarding screens
28
median 18 in Education
Questions
7
median 4 in Education
Paywall at step
24
of 28
Plans from
$12.99
monthly · annual, up to $89.99
The onboarding, screen by screen
Questions 7Intro and pitch 16Setup and permissions 2Paywall 3

In order: social proof at step 5, a results screen at step 11, a loading screen at step 22 and the paywall at step 24.

Welcome

Splash Screen
Onboarding Intro

Onboarding

Onboarding Intro
Key Ideas Value Prop
Audio Reading Value Prop
Download Claim
Social Proof Intro
Growth Goal Question
Consistency Value Prop
Age Selection
Goal Selection
Learning Mode Selection
Summary Benefits
Monthly Goal Picker
Time Commitment Value Prop
Growth Commitment
Habit Building Value Prop
Learning Time Question
Habit Reminder Setup
Audio Summary Value Prop
Statement Agreement
User Testimonial
Book Interest Selection
Personalization Loading
Personalization Complete
Trial Teaser

Paywall

Free Trial Offer
Plan Selection
Discount Offer

The app itself

Stats Progress 9

Summary Details
Learning Overview
Summary Reader
Summary Details
Insight Story
Insight Story
Activity Setup
Activity Dashboard
Streak Status

Discovery 8

Home Daily Read
Home Dashboard
Goal Recommendations
Career Recommendations
Recommendation Manager
Shorts Question Card
Shorts Infographic
Saved Shorts Empty

Planning Calendar 3

Growth Plan Progress
Growth Plan Locked Step
Growth Plan List

Library Collection 3

Library Summaries
Library Repetition
Library Highlights

Reading 2

Audio Player
Audio Queue

Search 2

Search Landing
Search Collections

Everything else 1

Settings

Pricing

$89.99
Headway Premium (Annual)
$12.99
Headway premium (Monthly)
$29.99
Headway premium (Annual)
$59.99
Headway premium (Annual)
$49.99
Headway premium (Annual)
$29.99
Headway premium (Quarterly)

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