Pimsleur | Language Learning

How Pimsleur onboards new users

Pimsleur, from Simon & Schuster, made about $1M last month and ranks #33 in Education in the US. Its onboarding runs 11 screens, asks 4 questions and shows the paywall at step 10. That's shorter than 75% of the 91 Education apps on Appsroo.

In order: the sign-up wall at step 2, a permission prompt at step 8, a results screen at step 9 and the paywall at step 10. It asks for an account 8 steps before asking for money.

Welcome

Onboarding

Paywall

The app itself

Everything else 11

Learning Practice 7

Profile Account 2

Pricing

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