Balance: Meditation & Sleep

Health & Fitness · $200K · ★ 4.88 · 48 screens

How Balance onboards new users

Balance, from The Mind Company, made about $200K last month and ranks #145 in Health & Fitness in the US. Its onboarding runs 28 screens, asks 4 questions and shows the paywall at step 18. That's close to the Health & Fitness median of 24 screens.

Onboarding screens

median 24 in Health & Fitness

Questions

median 6 in Health & Fitness

Paywall at step

sign-up at step 16

Plans from

$11.99

monthly · annual, up to $69.99

The onboarding, screen by screen

Questions 4Intro and pitch 19Setup and permissions 2Sign-up 2Paywall 1

In order: a results screen at step 4, social proof at step 9, a permission prompt at step 14, the sign-up wall at step 16 and the paywall at step 18. It asks for an account 2 steps before asking for money.